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Consumers are seeking cosmetic products with multiple benefits, like plumping lip gloss and blush sticks that contour, and Y2K ‘fairy hair.’
March 21, 2022
By: Lianna Albrizio
Associate Editor
Highlighted cheeks, Y2K-inspired hairdos and naturally fuller lips are on the minds of consumers this spring and summer season. According to beauty tracker Spate, there are 9,600 searches every month in the US for blush stick, which has grown 48.3% in searches since last year. There is high competition with 18 market leaders. Search volume is driven by the brands Milk Makeup, Clinique and Nyx. Consumers are increasingly looking for color complexion products in easy-to-use sti...
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